Glitchers
Glitchers is an award winning ‘games for good’ studio that aims to create engaging games & impactful digital products that champion worthwhile causes through the power of creative game thinking.
As a studio with a brand new objective of working on “for good” only projects, the company needed a holistic approach, a new refreshed brand and a brand new website to better communicate their purpose.
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Help uncover and formulate new brand values in this new chapter for the business and help translate them into a new brand strategy and brand identity for a gaming studio that now solely focuses on “for good” projects.
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Diving deep into the foundations of the company, its history and uncovering a new brand story, values and voice.
Implementing a thorough branding approach with the development of brand strategy, competitor analysis and user persona led brand identity refresh.
Implementing the new brand across media and redesigning their portfolio website from the ground up. -
Lead Designer.
Led a discovery workshop with founder and key stakeholder, identifying what the brand is and isn’t and helping bring clarity to the company direction.I then developed a brand strategy, which the company never had before, analysing competitors, creating target audience personas and developing their tone of voice and values that later inform the design.
Led the brand refresh and designed a brand new portfolio website for the company using a code free website builder platform as well as created a new showreel for the company.
Brand Strategy / Brand Identity Design / Art Direction / Visual Design / Wireframing / UI Design / Webs Design / Animation
