Rama

Rama is a new age banking product redesigned to offer the capabilities of a super app. Housing a marketplace, Rama to banking is what steam is to gaming, facilitating a connected banking experience all within one centralised platform ease to use.

A new model banking approach based on personal discovery and a brand embracing the unknown, inspired by “Rendezvous with Rama” by Arthur C. Clarke

  • Create a brand and art direction inspired by sci-fi as is the name (Rendezvous with Rama by Arthur C. Clarke) but that is not excluive of those not neccessarily inspired by the genre.

  • A modular Logo mark and an Art Direction inspired by obscurance. The feeling of mystery when something to be discovered is just within reach or vision. Excitement behind exploration of the unknown.

    The brand identity for Rama is designed around the notion of discovery and caries themes of science fiction throughout it’s brand application.

  • Brand Designer.

    I worked purely on the branding side of the product. Developing it's art direction and creating the main striking visual, it's colour palette, logo and typography choices.

    Brand Identity Design / Art Direction / Graphic Design

Logo Design

The logo captures the spirit of Sci-fi genre - a bold, unapolagetic response that felt subversive to all other banking brands. The logo created is fully modular, striking and futuristic.

Art Direction

An Art Direction inspired by obscurance and the discovery of the unknown is emphasised by the shape, a simple circle to give the impression of a new world or horizon.

Read more about the project in this Medium Article.